A Nova Scotia Summer: Coastal cocktails with
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Introduction:
Olé Cocktail Co is Canada's first premium tequila-based cocktail in a can, sourced from Mexico and locally made in British Columbia.
With a focus on enjoying the great outdoors in all four seasons, this beverage aligns perfectly with Nova Scotia's prominent celebration of an all-seasons outdoor lifestyle.
As summer approaches, this is the perfect coastal cocktail for Nova Scotian’s to take roadtripping, camping and sailing.
Proposed content:
Create a series of visually stunning photos and videos showcasing:
A mix of lifestyle and product images
Highlight local landmarks
Showcase local activities: Nova Scotia is known for its outdoor activities, from sailing, camping, beachcombing and kayaking to beachcombing.
Project mission:
To create a sense of place and make the brand feel more authentic and connected to the region.
Showcase people enjoying Olé in settings authentic to Nova Scotia.
Play up the social aspect: Canned cocktails are perfect for sharing with friends and loved ones, so showcasing groups of people enjoying Olé together on the go.
Emphasize the convenience factor: Canned cocktails are perfect for on-the-go summer adventures, so showcasing people enjoying Olé while camping, hiking, or lounging on a boat.
Deliverables:
15+ fully edited high resolution lifestyle photos
3 lifestyle short form videos
Nova Scotia’s only drive-on beach
Locations of interest to consider:
Kejimkujik National Park
Sailing through Mahone Bay
Cape Breton Cabot Trail
Peggy’s Cove
Lawrencetown Surfing Beach
Mood Board
